Arching With Innis
This game, Arching With Innis provides an in-depth virtual archery experience like no other, with personal mentoring from 6 time Olympic Gold Medalist, Hubert Van Innis. Innis will guide archers through the basics of archery, proper form, target techniques and critical evaluation of the individual performance.
Target Market
Our target market of this game includes ages 10 to 30, all with various archery experiences.
Product
Arching with Innis is a Prima Sports Video Game licensed by Zazz intended to introduce beginners and further skill intermediates to the long- loved game of Archery. Olympic Gold Medalist, and first Belgian to win a Gold Medal, Hubert Van Innis will take players through all the steps it takes to become the best archer in the world. It will be available on Wii, Xbox, and PlayStation.
Price
Our game will cost $39.99 on all Wii, Xbox, and PlayStation consoles.
Place
Our game will be available to purchase at all major retailers; such as Target, WalMart, Best Buy. Game Stop, and Costco.
Promotion
We plan to promote our game by holding stands in local malls so shoppers can stop by and play the game for a few minutes. We will raffle off a few of the games by having potential customers give us their email for further promotional information, and in return they will receive a chance at winning the game. We had television ads on live television during the Olympics, and our team visited a couple of college campuses to allow students to try out our game.
No comments:
Post a Comment