Fun Games

I played "Make a Flappy Game." I had to beat each level by adding a certain block to the code to make the bird or fish fly. I spent around 15 minutes on it and completed all the levels. I had the game sent to my phone so I could play it like an app. The purpose of this site was to create games.

Flappy Fish!

Apprentice Season 2

Apprentice Season 2 Episode 208:

1. Task: To create a recruitment commercial for NYPD.
2. Leaders: The leader of Mosaic was Elizabeth and the leader of Apex was Andy.
3. Winners: The winner was Mosaic because their commercial was effective and from the heart. They got their ad displayed in Times Square.
4. Boardroom: There was no boardroom in this episode.
5. Fired: Elizabeth was fired because she was a very bad leader.
6. Why this episode: I liked this episode because I liked to see how using the right music, images and slogans can make your ad very effective and win you a job. It shows that creativity has a place in business.
7. Lesson: A lesson I learned was, "You have to love it". This is important because it shows that if you are passionate about a topic it is much easier to sell it, because you can just relay why you like the product so much.
   

   

Current Event

On December 13, Kanye West met with Donald Trump at Trump Towers. Kanye and Trump met to discuss multicultural issues, specifically concerns in Chicago. A source close to Kanye said, "Finding ways to effect change for that particular issue has been heavy on Kanye's mind for years and he has been talking about it more often most recently with family and friends," the source said. "His hope is that he will be able to keep this issue fresh on the mind of the Trump administration and they will make making Chicago safe again a priority." This relates to marketing, because Kanye has recently cancelled the rest of his tour, but still needs to get his name out, so he controversially (because Kim publicly supported Clinton)  met with the president elect. 

Then and Now Ads

Cover Girl 1960's 

Cover Girl 2016

Study Guide Chapter 29

 Chapter 29 Study Guide 

Vocabulary 29.1 :

Problem- Occurs when a business clearly identifies a problem or research issue and the information that is necessary to solve it

Primary data- Is data obtained for the first time and used specifically for the particular problem or issue or under study

Secondary data- Is data that has already been collected for some purpose other than the current study.

Survey method- Is a research technique in which information is gathered from people through the use of surveys or questionnaires

Sample- is a part of the target population that is assumed to represent the entire population to get survey results

Observation Method- is a research technique in which the actions of people are watched and recorded either by cameras or observers

Point-of-sale Research- is a powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior.

Experimental Method- is a research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables constant under controlled conditions.

Data Analysis- is the process of compiling, analyzing, and interpreting the results of primary and secondary data collected.
Vocabulary 29.2 :
Validity- existed when the question asked measure what was intended to be measured

Reliability- exists when a research technique produces nearly identical results in repeated trails

Open-Ended questions- asks respondents to construct their own response to a question. Ex; "How can we be better?"

Forced-Choice questions- asks respondents to choose answers from possibilities given on a
questionnaires.

Research Steps:

1.) Defining the Problem- The problem or research issue is identified and goals are set to solve problem.

2.) Obtaining Data- Researchers obtain data from primary and secondary sources

3.) Analyzing Data- Researchers compile,analyze, and interpret the data

4.) Recommending Solutions- Researches come up with potential solutions to the problem and present them in a report

5.) Applying the Results- The research results are put into action.


More points: 

How secondary data is obtained- internal and external sources. Internet, U.S. government sources, consumer and business information companies, business and trade publications.
The Advantages- can be obtained easily because their are so many sources.
Disadvantages- existing data may not be suitable or available for the study, secondary information is sometimes inaccurate
 
How primary data is obtained- can be obtained through company research projects or commercial research organizations. Survey method, observation method, and experimental method.

Basic guidelines for writing questions- write each question clearly and briefly. Don't ask leading questions that would suggest a correct answer. Avoid bias.

Formatting- Use dark ink on light paper. Shade sections. Put section headings and number the questions. Put directions.

Administering the questionnaire- All mailed questionnaires should be sent first-class with a hand signed cover letter. The cover should explain the survey.

Questions Types:

1. Yes/No Questions
2. Multiple Choice Questions
3. Rating Scale Questions
4. Level of Agreement Questions

Powder Puff

The annual powder puff game was Monday, November 21 at 6:00. This year it was under the lights. The ALS Club sold hot chocolate and snacks. The Senior Class Officers held a small food drive to donate canned goods to the Reading Food Pantry for the holidays. The game took place on Monday rather than Wednesday afternoon so all students could participate rather than missing out due to travelling.

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