Generation Y

Generation Y:
The generation born in the 1980s and 1990s, comprising primarily the children of the baby boomers and typically perceived as increasingly familiar with digital and electronic technology.
(www.google.com)


                                                   They are


1. More racially and ethnically diverse.
2. more segmented as an audience aided by the rapid expansion in Cable TV channels,
satellite radio, the Internet
3. Can be lazy
4.Flexible 
5.Strong sense of responsibility
6.Consideration for the environment 
7.Open-minded 
(http://socialmarketing.org/archives/generations-xy-z-and-the-others/)

TV
1.Seinfeld
2.Saved By The Bell 

Movies 
1. Ghostbusters (1984)
2. The Lion King (1994) 

Magazines
 1. People 
 2. Time 

Live Entertainment Event
1. Bruce Springsteen World Tour (1992-1993) 
2. 1995 Superbowl 

Vacation Destinations 
1. New Zealand 
2. England